Repetition, repetition, repetition! That is the Marketing principle for success.

You want more business? Then repeat your message – over and over and over and over. We call that campaigning”.

Companies that understand repetition get all the business; and those that don’t… simply don’t.

Why? One mailing once is barely going to get anyone’s attention for more than the minute they see it. Think about it. How many times have you seen the same TV commercials over and over? A one shot in the dark mailing is not going to change your business or your bottom line.

There is another reason: Credibility. When you repeat your mailings to those same people and they see your image, logo, slogan, and message over and over you become credible to them. Your chances of them responding just got greater. Repeat mailings cannot be repeated enough.